Apple’s “Get a Mac” Campaign launched as a television ad in 2006. Created by TBWA/Media Arts Lab, the campaign ran from 2006 until 2009 with 66 ads total.
Why we like it: The “Get a Mac” campaign sparked the notorious “ad war” between Apple and Microsoft, which has since evolved to other Apple/Microsoft devices, such as smartphones and tablets, over the past decade. The very first advertisement featured two actors, one representing a Mac and the other a PC. Justin Long, who portrayed the Mac, was much more laid back and composed in casual clothing, compared to the PC, John Hodgman, who was dressed in formal attire and seemed to be more frustrated and uptight. It didn’t take long for Microsoft to fire back with their own advertisements targeting Apple and exposing their weaknesses, and the rest is history!
Why it’s relevant: Over the years, we have seen (and continue to see) many “ad wars” between rival competitors such as Pepsi vs. Coca Cola, Nike vs. Reebok, Dunkin’ Donuts vs. Starbucks… the lists goes on. No matter which side you are on, whether you’re #TeamCoke or #TeamPepsi, you can’t deny the rivalry entertainment and the somewhat persuasive effects!
See the ad here: https://www.youtube.com/watch?v=48jlm6QSU4k