How do you conquer a category as a new player? You reinvent it. Portrait Innovations did just that and we were their ad agency from the very start. Leveraging advanced digital technology in photography and printing, Portrait Innovations reinvented the professional portrait studio experience with colorful family-friendly studios offering a variety of unique portrait options, and best of all, moms walk out with their portraits in just minutes after their session. No competitor can compare to their offering.
Client Since 2002
Grown to 200+ Studios
Over 460,000 Facebook Likes
Planet Central worked closely with the client to develop the brand proposition, messaging and identity. Driving appointments is key to building and growing the business. A proven, measurable mix of digital and traditional marketing channels have been utilized: SEM, social, email, direct mail, events, broadcast and print, all working in a unified manner to attract new customers and drive a high rate of repeat business.
The result: Over 200 studios have opened across the U.S. and Portrait Innovations is the fastest growing and second largest portrait studio company in the country.