Planet Central has been retained by Weller and Associates Insurance to begin managing their social media content and advertising on Facebook. We have been working with Weller and Associates since 2014 managing their web presence, print and online advertising, as well as direct mail campaigns for both their property and casualty insurance and agricultural insurance offerings.
We have completed an overhaul of the Weller and Associates Facebook page including new branded cover photos, profile images, and updates to page tabs such as the about section and addition of company services. In addition to the profile refresh, we have begun developing monthly content calendars for Facebook that include a mix of industry news, general news, and internally generated content to help create more opportunity for user engagement.
To create more brand awareness and bring in new clientele, we have also begun a targeted Facebook advertising campaign to help retarget potential prospects to the Weller website. We are excited to work with Weller and Associates in this new capacity and will continue to monitor and adjust our strategy as needed moving forward to best benefit the campaign and our client.
Weller and Associates is a local insurance agency based in Glen Allen, VA focused on providing home, auto, and life insurance policies that reduce risks and bring peace of mind. Weller and Associates is a proud independent agent of Travelers and Donegal Insurance Group. For more information on Weller and Associates Insurance, please visit their website.