Planet Central has partnered with the Cameron K. Gallagher Foundation to provide marketing consultation and ideas to promote the SpeakUp5k on September 9, 2017. The foundation is dedicated to promoting awareness, providing education, and help for teens battling depression and anxiety. SpeakUp5k was designed by sixteen-year old Cameron Gallagher and is unlike any other 5k. It is a silly, honest and fun event for the whole family or corporate team.
Planet Central consulted with the Cameron K. Gallagher Foundation in the development of a marketing plan to help target both businesses to sign up for corporate teams, and teenagers to sign up and become part of the movement. The marketing plan includes both traditional and digital media, as well as alternative marketing elements. The agency will also be running SpeakUp5K as a team.