Gold’s Gym is at it again! Planet Central is pleased to announce the expansion of the franchise with the opening of a new location in Chesterfield, VA in the Meadowbrook Station shopping center.
Planet Central put together a successful marketing campaign for the new Gold’s Gym location by working to build awareness and momentum before the official opening. Special emphasis was placed on the strategies and tactics we know result in immediate foot traffic and leads to get the Meadowbrook membership efforts off to a strong start.
The marketing strategy included the creation, tracking, and reporting of direct mail, implementation of several radio and digital campaigns, monitoring and optimizing additional targeted paid social advertising, as well the creation of banners, logos and print collateral.
Gold’s Gym is a world class fitness center that provides its members with top of the line equipment, fitness classes, and personal trainers. The Meadowbrook location is the seventh gym in the Richmond, Virginia area that Planet Central markets.