A congratulations is in order for our Vice President and Digital Designer, Mandy Thornton of the Charlotte office. Halloween marks her 10th year at Planet Central!
What is one of your favorite project you’ve worked on at Planet Central?
Working on the Addy Awards event for Charlotte has to be my favorite. We set up the whole event, all of the advertising, the program, and the show itself. There were a lot of moving parts, but very cool to see all the great work local agencies were producing in Charlotte. We worked on this project 3 years in a row, and each year it pushed us creatively to come up with a new theme.
In your opinion, what is the biggest change that has affected the advertising world?
Due to the digital age, anyone and everyone has access to design software in some form; easy to professional. It’s interesting to see how people use these resources to propel their own business or personal events with little to no advertising experience. We’re the ones they call for help when they realize they are in over their head!
What is something you couldn’t do 10 years ago that you are able to do now?
I can now code websites. When I was freelancing, I had to teach myself how to build websites and code HTML. I went to school to be a graphic designer, and back then you were either a designer or a developer. Period. I like to think of myself as a hybrid. Over the years I’ve had to push what I’ve learned to keep up with the pace of everything going digital. I originally saw it as an opportunity because it was rare for a designer to be able to do both, and soon became the go-to person in the agency for anything digital.
What is your favorite ad campaign of all time?
In the late 90’s I passed a billboard everyday on my way to school for Chikfila’s catering services. Their advertising fit in with my own humor – it was picture of all their catering entrees and it said “don’t party with the same old dips”. That was nearly 20 years ago and the ad still sticks out to me.
10 years later, what is your favorite part about working at PC?
There’s a couple. The atmosphere of the office, they take care of their people and make sure you know that you’re appreciated. We all consider it a team effort to be here and pitch in when needed.