Snapchat Announces Geofilter Options for Ad Partners

The Gist: Snapchat is now allowing its ad partners to sell and sponsor geofilters and video ads in hopes to boost earning potential Geofilters allow users to place filters over photos and videos when they are in a certain locations Current pricing for these filters depends on location and duration of the geofilters The Details: … Continue reading “Snapchat Announces Geofilter Options for Ad Partners”

Share Up to 10 Pics or Videos at Once On Instagram

Storytelling is a growing trend in social media, and choosing the best picture to capture at the best moment to tell that story can be a struggle. Thankfully, Instagram has made that whole process a little easier! With the new Instagram update, users can choose to post not one, not two, but as many as … Continue reading “Share Up to 10 Pics or Videos at Once On Instagram”

5 Common Digital Marketing Mistakes

The digital marketing landscape is an ever changing world of advanced targeting techniques, attribution modelling and new ad units.  Digital media gives marketers opportunities for one-to-one targeting unavailable in the traditional spaces.  With all these new techniques, it’s easy to forget to pay attention to the basics.  Here are some common mistakes to avoid when … Continue reading “5 Common Digital Marketing Mistakes”

Pokemon Go and Advertising

Dig out your old Game Boy and holographic card collection – Pokemon Go has been labeled a global phenomenon and has people of all ages out trying to catch em’ all. So, how does this latest craze affect businesses? For starters, the game has become a marketing powerhouse, mainly using word-of-mouth to gain players who … Continue reading “Pokemon Go and Advertising”