Is Your Marketing Plan Ready for the Election?

With the RNC and DNC complete and the candidates officially announced, the general election season has begun.  And with it comes the increase in political advertising.  For marketers, the headaches of political advertising go beyond our feelings about the content of the ads.  We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”

The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”

Can you afford not to understand changes in TV consumption?

There’s no doubt television remains a powerful medium to build brand awareness quickly and effectively. In general, it’s a myth television viewing is declining. It’s the way people view TV programming that is changing. And this is something advertisers need to stay aware of. Today, 90% of households have broadband ability with DVR or Video … Continue reading “Can you afford not to understand changes in TV consumption?”