YouTube: Don’t Skip This Ad!

According to Google’s statistics, 18+ year old’s are watching more content on YouTube than any television network. While the traditional format of advertising on a cable or network television channel is facing enormous hurdles with so many people cutting off services, the traditional TV spot remains strong. YouTube not only allows for a platform that can reach customers, it allows for an incredibly precise form of targeting.   Google, the operator … Continue reading “YouTube: Don’t Skip This Ad!”

New TV Campaign for Tilson Homes

Richmond advertising agency Planet Central has created a new television campaign for their longstanding client, Tilson Homes, the leading build-on-your-land builder in Texas. Creative development for the campaign of three television commercials was driven by key research insights. The Tilson Homes customer is unique in that they already own their land and want a home … Continue reading “New TV Campaign for Tilson Homes”

Goodbye Election. Hello Holiday Ads.

Finally. The election is ending and our TVs, Social Media, and mailboxes will no longer be flooded with political propaganda. After the celebratory dances are complete, and our normal media consumption commences, we asked our team – What classic holiday ad are you looking forward to seeing on your TV again? The holidays are around … Continue reading “Goodbye Election. Hello Holiday Ads.”