New TV Campaign for Tilson Homes

Richmond advertising agency Planet Central has created a new television campaign for their longstanding client, Tilson Homes, the leading build-on-your-land builder in Texas. Creative development for the campaign of three television commercials was driven by key research insights. The Tilson Homes customer is unique in that they already own their land and want a home … Continue reading “New TV Campaign for Tilson Homes”

Goodbye Election. Hello Holiday Ads.

Finally. The election is ending and our TVs, Social Media, and mailboxes will no longer be flooded with political propaganda. After the celebratory dances are complete, and our normal media consumption commences, we asked our team – What classic holiday ad are you looking forward to seeing on your TV again? The holidays are around … Continue reading “Goodbye Election. Hello Holiday Ads.”

Is Your Marketing Plan Ready for the Election?

With the RNC and DNC complete and the candidates officially announced, the general election season has begun.  And with it comes the increase in political advertising.  For marketers, the headaches of political advertising go beyond our feelings about the content of the ads.  We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”