#TBT Double Mint Gum

Wrigley’s Doublemint Gum is best known for its unique distillation process, minty flavor, and of course the Doublemint Gum Twins. Why we like it: The Doublemint Twins campaign was first introduced in the late 1930s with radio and billboard ads featuring identical twins. By using simple, clear designs these ads successfully grew Wrigley’s gum sales … Continue reading “#TBT Double Mint Gum”

#TBT Clairol: Does She or Doesn’t She?

In 1957 only 1 in 15 women were using artificial hair coloring. Flash forward eleven years, and that number changed to 1 in 2 thanks to Clairol’s simple question, “Does she…or doesn’t she?” Why we like it: At the time, being public about using hair dye was taboo and Clairol was aware of that fact. … Continue reading “#TBT Clairol: Does She or Doesn’t She?”

#TBT “Got Milk?”

The iconic “Got Milk?” ad campaign launched in 1995 and encouraged the consumption of milk. The campaign was created by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. Why we like it: Instead of trying to reach a new audience of non-milk drinkers, these advertisements used a little humor and a … Continue reading “#TBT “Got Milk?””