The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”

Why I Love Gold’s Gym

User-generated content and reviews are universally the most trusted brand messaging across all generations.  Sometimes, though, even when a customer loves your brand, it’s difficult to get them to share with others.  That’s when the brand needs to step in and help the customer create the content. Planet Central recently developed a survey for Gold’s Gym … Continue reading “Why I Love Gold’s Gym”

4 Local Marketing Tips to Implement Today

Local marketing is vital to companies of all sizes. Specifically, a sound local marketing strategy can increase awareness for your company’s offerings to local audiences while establishing your expertise and creating new channels to increase traffic and revenue. When it comes to implementing a local marketing strategy, we’ve included a few tips you can easily … Continue reading “4 Local Marketing Tips to Implement Today”

Why Perfect Doesn’t Sell

Earlier this month, we shared a post on the TOP 3 BRANDING TIPS. Recently, Organic Valley launched a campaign that’s a perfect example of Tip #1 – Know Your Customer’s Problem. All the women in the agency have been sharing the latest Organic Valley campaign, REAL MORNING REPORT, with each other. Watching that video is … Continue reading “Why Perfect Doesn’t Sell”