Is Your Marketing Plan Ready for the Election?

With the RNC and DNC complete and the candidates officially announced, the general election season has begun.  And with it comes the increase in political advertising.  For marketers, the headaches of political advertising go beyond our feelings about the content of the ads.  We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”

Portfolio: Sherry Strong

Planet Central’s longtime client the Martin Truex Jr. Foundation has introduced a sister foundation to raise awareness for Ovarian Cancer. Sherry Strong was inspired by Martin Truex Jr.’s girlfriend Sherry Pollex, who battled and survived Ovarian Cancer herself. The same passion behind funding research for this disease, is behind raising awareness for the signs and symptoms prior to a … Continue reading “Portfolio: Sherry Strong”

Portfolio: Charlotte Muscle Team Event

Earlier this month, the Muscular Dystrophy Association (MDA®) celebrated their 14th annual Charlotte Muscle Team® Event. The MDA has been partnering with Planet Central for 10 years, and we look forward to this main event each year. Giving back to the community holds significant value for Planet Central, and we are thankful for the long-lasting … Continue reading “Portfolio: Charlotte Muscle Team Event”

7th Annual Catwalk for a Cause

That’s a wrap! This year’s 7th Annual Catwalk For A Cause was a huge success! We were honored to be a part of the sold out show, and contribute to the $370,000 raised for cancer research. Martin Truex Jr. Foundation’s goal was exceeded, and the outpouring of support actually has them rethinking their venue size … Continue reading “7th Annual Catwalk for a Cause”

Passports and Press Checks

I just returned from a press check in Florence, Italy. What’s a press check you say? In my time away from Planet Central, I design books for the Virginia Museum of Fine Arts, and most recently finished work for an exhibition opening in Norway this summer. Designing a book this detailed is a collaborative effort, working with editors, … Continue reading “Passports and Press Checks”