Gold’s Gym Opens New Location at Meadowbrook

Gold’s Gym is at it again!  Planet Central is pleased to announce the expansion of the franchise with the opening of a new location in Chesterfield, VA in the Meadowbrook Station shopping center. Planet Central put together a successful marketing campaign for the new Gold’s Gym location by working to build awareness and momentum before … Continue reading “Gold’s Gym Opens New Location at Meadowbrook”

Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”

5 Signs Your In-House Marketing Team Needs Agency Help

Deciding when to bring in the expertise of an outside marketing agency is an important – and difficult – decision for any growing company. When is the right time to make this serious investment? We’ve collected some of the most common indicators that it may be time to get help. Your Company/Competition is Growing When … Continue reading “5 Signs Your In-House Marketing Team Needs Agency Help”