Planet Central is Proud to Partner with Cameron K. Gallagher Foundation

Planet Central has partnered with the Cameron K. Gallagher Foundation to provide marketing consultation and ideas to promote the SpeakUp5k on September 9, 2017. The foundation is dedicated to promoting awareness, providing education, and help for teens battling depression and anxiety. SpeakUp5k was designed by sixteen-year old Cameron Gallagher and is unlike any other 5k. … Continue reading “Planet Central is Proud to Partner with Cameron K. Gallagher Foundation”

Planet Central Driving Race Attendance at VIRginia International Raceway

VIRginia International Raceway (VIR) has extended its engagement with Planet Central to provide marketing and media support for VIR’s three major events in 2017. Among the major events is the upcoming IMSA WeatherTech SportsCar Championship, August 27. “Working with Planet Central the past three years, we’ve seen an increase in ticket sales for our biggest … Continue reading “Planet Central Driving Race Attendance at VIRginia International Raceway”

Make Your Mark Driving Local Sales

Is your current strategy for driving local sales making the grade or falling short of expectations? Driving in-store traffic and increasing sales at the local level is one of the greatest challenges brands struggle with across all categories. Large brands and franchises with multiple locations are tasked with marketing in areas with varying market penetration … Continue reading “Make Your Mark Driving Local Sales”

Gold’s Gym Opens New Location at Meadowbrook

Gold’s Gym is at it again!  Planet Central is pleased to announce the expansion of the franchise with the opening of a new location in Chesterfield, VA in the Meadowbrook Station shopping center. Planet Central put together a successful marketing campaign for the new Gold’s Gym location by working to build awareness and momentum before … Continue reading “Gold’s Gym Opens New Location at Meadowbrook”

Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”