Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”

5 Signs Your In-House Marketing Team Needs Agency Help

Deciding when to bring in the expertise of an outside marketing agency is an important – and difficult – decision for any growing company. When is the right time to make this serious investment? We’ve collected some of the most common indicators that it may be time to get help. Your Company/Competition is Growing When … Continue reading “5 Signs Your In-House Marketing Team Needs Agency Help”

Pokemon Go and Advertising

Dig out your old Game Boy and holographic card collection – Pokemon Go has been labeled a global phenomenon and has people of all ages out trying to catch em’ all. So, how does this latest craze affect businesses? For starters, the game has become a marketing powerhouse, mainly using word-of-mouth to gain players who … Continue reading “Pokemon Go and Advertising”