Why Perfect Doesn’t Sell

Earlier this month, we shared a post on the TOP 3 BRANDING TIPS. Recently, Organic Valley launched a campaign that’s a perfect example of Tip #1 – Know Your Customer’s Problem. All the women in the agency have been sharing the latest Organic Valley campaign, REAL MORNING REPORT, with each other. Watching that video is … Continue reading “Why Perfect Doesn’t Sell”

3 Branding Tips All Marketers Need To Know

These days the marketing climate is defined by constant changes. While we’re busy chasing the latest emerging media, targeting tactic, or advances in campaign measurement, it’s all too easy to lose sight of the basics. One thing marketers need to maintain focus on is their brand. Without a strong brand, our product or service gets … Continue reading “3 Branding Tips All Marketers Need To Know”

Can you afford not to understand changes in TV consumption?

There’s no doubt television remains a powerful medium to build brand awareness quickly and effectively. In general, it’s a myth television viewing is declining. It’s the way people view TV programming that is changing. And this is something advertisers need to stay aware of. Today, 90% of households have broadband ability with DVR or Video … Continue reading “Can you afford not to understand changes in TV consumption?”