Is Your Marketing Plan Ready for the Election?

With the RNC and DNC complete and the candidates officially announced, the general election season has begun.  And with it comes the increase in political advertising.  For marketers, the headaches of political advertising go beyond our feelings about the content of the ads.  We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”

Coming to a Snap Near You – Object Recognition Ads

It seems as if Snapchat went from 0-60 in digital and social advertising and you’re reading about it everywhere.  Snapchat has already proven companies are willing to invest in Sponsored Lenses to give consumers a fun and engaging experience with their brands.   Sponsored Lenses have been a huge success for the mobile app, providing Snapchat … Continue reading “Coming to a Snap Near You – Object Recognition Ads”

Are you buying what they’re selling?

Celebrity endorsements are becoming more and more popular these days. Whether it is a new product or service, celebrities have become advocates for these brands and are able to attract a crowd of people through a simple social media post, TV ad, magazine cover, etc. While this may seem like a good idea, celebrity endorsements don’t … Continue reading “Are you buying what they’re selling?”

Would you hang out with your Brand?

If your brand was a person, what would it be like? Warm and friendly? Caring and trustworthy? Easy to talk to? More importantly, would it be someone you want to do business with? One thing we’ve learned over the years working closely with brands across many industries is that developing and maintaining an authentic and … Continue reading “Would you hang out with your Brand?”

The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”