Make Your Mark Driving Local Sales

Is your current strategy for driving local sales making the grade or falling short of expectations? Driving in-store traffic and increasing sales at the local level is one of the greatest challenges brands struggle with across all categories. Large brands and franchises with multiple locations are tasked with marketing in areas with varying market penetration … Continue reading “Make Your Mark Driving Local Sales”

How Brands Can Better Utilize their Most Effective Marketing Assets

Nearly three-quarters of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 1  That’s good news for the 92% of marketing executives who say individualized marketing is a priority. Yet, only half of the same CMOs say they are fully leveraging data to measure ROI, and … Continue reading “How Brands Can Better Utilize their Most Effective Marketing Assets”

Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”

5 Common Digital Marketing Mistakes

The digital marketing landscape is an ever changing world of advanced targeting techniques, attribution modelling and new ad units.  Digital media gives marketers opportunities for one-to-one targeting unavailable in the traditional spaces.  With all these new techniques, it’s easy to forget to pay attention to the basics.  Here are some common mistakes to avoid when … Continue reading “5 Common Digital Marketing Mistakes”

5 Signs Your In-House Marketing Team Needs Agency Help

Deciding when to bring in the expertise of an outside marketing agency is an important – and difficult – decision for any growing company. When is the right time to make this serious investment? We’ve collected some of the most common indicators that it may be time to get help. Your Company/Competition is Growing When … Continue reading “5 Signs Your In-House Marketing Team Needs Agency Help”