New TV Campaign for Tilson Homes

Richmond advertising agency Planet Central has created a new television campaign for their longstanding client, Tilson Homes, the leading build-on-your-land builder in Texas. Creative development for the campaign of three television commercials was driven by key research insights. The Tilson Homes customer is unique in that they already own their land and want a home … Continue reading “New TV Campaign for Tilson Homes”

5 Signs Your In-House Marketing Team Needs Agency Help

Deciding when to bring in the expertise of an outside marketing agency is an important – and difficult – decision for any growing company. When is the right time to make this serious investment? We’ve collected some of the most common indicators that it may be time to get help. Your Company/Competition is Growing When … Continue reading “5 Signs Your In-House Marketing Team Needs Agency Help”

#TBT Our Extreme Spotlight

It’s been six years since our client, Tilson Homes, called us in late October to let us know they had agreed to participate in an Extreme Makeover: Home Edition build that coming December, and it still amazes us how everything came together! It didn’t take long to realize that while the build would be a … Continue reading “#TBT Our Extreme Spotlight”

The Best Time Of Year.

With the recent onslaught of emotional background videos of athletes overcoming the odds, one thing is clear: The Olympics are coming! Our televisions and social media pages are already being flooded with ads featuring our star American athletes and great Olympic moments. This year, prepare to see more advertising than ever before. A recent change … Continue reading “The Best Time Of Year.”

Would you hang out with your Brand?

If your brand was a person, what would it be like? Warm and friendly? Caring and trustworthy? Easy to talk to? More importantly, would it be someone you want to do business with? One thing we’ve learned over the years working closely with brands across many industries is that developing and maintaining an authentic and … Continue reading “Would you hang out with your Brand?”