Marketing and advertising exist to generate sales. We believe effective advertising is the result of sound strategy and the proper media plan and creative initiatives all working together. In an increasingly fragmented media landscape, we’ve chosen to be proficient in most all marketing tactics and channels, allowing us to offer the best solution to our clients.
Messaging strategy and audience targeting recommendations are prepared using customer analytics, research and the latest advertising trends. Programs are constantly tested, evaluated and tested again to improve and achieve the best ROI.
Our team helps select the best tactics and channels to reach the target customer. Media channels are evaluated, negotiated and executed by our team using both traditional and digital media platforms to create one unified campaign.
We are local market planning experts, providing a single source for integrated traditional, digital and social media, effectively and efficiently. Having worked with franchisees and national multi-location retailers, we’ve covered the nation. Each plan is built around the particulars of the local marketplace to drive more traffic, more calls, more appointments, and more sales.
Our team of art directors, copywriters and developers work together to bring your brand and promotional message to life in a compelling manner that helps you meet your KPIs.
Television and radio advertising are still one of the best ways to build brands and reach audiences quickly. Our radio and television media services include station selection and negotiation, post-buy analysis and make-good negotiations to make sure you received the agreed upon media weight. On the creative side we develop campaigns based on insights and turn them into powerful branding and promotional messages. We then provide turnkey creative development, production and trafficking solutions.
Our digital marketing services include media planning, placement, design and execution of mobile marketing, online banner ad campaigns, and more. We develop online campaigns that are meant to drive sales using extensive A/B testing, targeting strategies, lookalike audiences and constant analysis and adjustments.
Our web team has experience in website projects of all sizes – full website build-outs, lead generation landing pages and mobile apps. We’ll develop a strategy for your site, lead the wire framing and design process, build out, test, launch and maintain a web solution that works for both your business and your customers.
We offer clients full organic social media programs as well as a full range of social media advertising services. This includes strategy development, content planning, set-up of social media pages and apps, outreach, monitoring and response. All campaigns are backed by full reporting analytics to provide accountability with comprehensive ROI metrics on all efforts. We have experience building audiences and generating sales on Facebook, Instagram, Pinterest, Twitter and Google+.
Paid search is the most cost effective method of reaching customers who are actively seeking your products and services. Our team of certified buyers actively manage pay per click campaigns on Google, Bing and Yahoo! Our SEM management services include full account audits, campaign structure, keyword research and refinement, ad text development and testing – all geared to getting you the best campaign performance.
We offer complete direct mail management for our clients. This service includes analytics and modeling to determine the very best prospects, list management, upkeep and cleansing, creative development, production management, and testing analytic services. Our agency manages millions of direct mail pieces annually for our clients.
To generate sales, Planet Central often works hand in hand with our client’s sales force to develop sales programs, sales training, and sales materials. These materials have included everything from marketing brochures to prospecting premiums, from email to direct mail, and from PowerPoint presentations to sales training materials.
We work with all major print publications including large metro and community newspapers, national, regional and local magazines, Valassis and SmartSource to put together the best plan for your brand. Our creative team handles the design and production of the final ad.
Out of Home
Billboards are an important part of local media campaigns and have expanded beyond the traditional. Out of home ad space is available in more places and formats than ever before. We’ll work with you to determine the best strategy, select locations including visibility audits and DEC counts, and develop the right creative messaging.
We plan, design, program and execute over 400 million promotional emails per year on behalf of our clients. Our team has experience in most common email platforms including Silverpop, Exact Target, Salesforce Marketing Cloud, MailChimp, and Marketo.
Our event and trade show support services include pre-event planning and material preparation, on-site support and post-event follow up and conversion. We can help with everything from email communication, mailings, hand-outs, signage, digital initiatives, media relations and other tactics to help ensure your event is a success!