How Brands Can Better Utilize their Most Effective Marketing Assets

Nearly three-quarters of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 1  That’s good news for the 92% of marketing executives who say individualized marketing is a priority. Yet, only half of the same CMOs say they are fully leveraging data to measure ROI, and … Continue reading “How Brands Can Better Utilize their Most Effective Marketing Assets”

Marketing a New Gold’s Gym

Planet Central is pleased to announce that current client Gold’s Gym will be expanding their franchise and opening a new location in Capital Heights, MD in the Ritchie Station shopping center. Our agency has been instrumental in the successful pre-sale efforts for the new Gold’s Gym location by helping to build a strong base of … Continue reading “Marketing a New Gold’s Gym”

Goodbye Election. Hello Holiday Ads.

Finally. The election is ending and our TVs, Social Media, and mailboxes will no longer be flooded with political propaganda. After the celebratory dances are complete, and our normal media consumption commences, we asked our team – What classic holiday ad are you looking forward to seeing on your TV again? The holidays are around … Continue reading “Goodbye Election. Hello Holiday Ads.”