Portfolio: 2016 Catwalk For a Cause Invitations

Since 2013, Planet Central has been partnering with the Martin Truex Jr. Foundation to put on their yearly fundraising event, Catwalk For A Cause.  An event that joins together NASCAR drivers and cancer-fighting heroes, in an extravagant fashion show to raise money for the foundation.  This year marks the 7th annual Catwalk, and we are … Continue reading “Portfolio: 2016 Catwalk For a Cause Invitations”

#TBT “Got Milk?”

The iconic “Got Milk?” ad campaign launched in 1995 and encouraged the consumption of milk. The campaign was created by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. Why we like it: Instead of trying to reach a new audience of non-milk drinkers, these advertisements used a little humor and a … Continue reading “#TBT “Got Milk?””

Can you afford not to understand changes in TV consumption?

There’s no doubt television remains a powerful medium to build brand awareness quickly and effectively. In general, it’s a myth television viewing is declining. It’s the way people view TV programming that is changing. And this is something advertisers need to stay aware of. Today, 90% of households have broadband ability with DVR or Video … Continue reading “Can you afford not to understand changes in TV consumption?”