An agency that sweats together, stays together

It’s a well-known fact that companies that support a healthy lifestyle have happier employees. Add a few pints of beer at the end and those employees are even happier. A few weeks ago nine employees (and a few friends) from the Planet Central office in Richmond participated in the Sportsbacker’s Corporate 4 Miler challenge. The … Continue reading “An agency that sweats together, stays together”

Portfolio: Charlotte Muscle Team Event

Earlier this month, the Muscular Dystrophy Association (MDA®) celebrated their 14th annual Charlotte Muscle Team® Event. The MDA has been partnering with Planet Central for 10 years, and we look forward to this main event each year. Giving back to the community holds significant value for Planet Central, and we are thankful for the long-lasting … Continue reading “Portfolio: Charlotte Muscle Team Event”

The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”

Why I Love Gold’s Gym

User-generated content and reviews are universally the most trusted brand messaging across all generations.  Sometimes, though, even when a customer loves your brand, it’s difficult to get them to share with others.  That’s when the brand needs to step in and help the customer create the content. Planet Central recently developed a survey for Gold’s Gym … Continue reading “Why I Love Gold’s Gym”