3 Branding Tips All Marketers Need To Know

These days the marketing climate is defined by constant changes. While we’re busy chasing the latest emerging media, targeting tactic, or advances in campaign measurement, it’s all too easy to lose sight of the basics. One thing marketers need to maintain focus on is their brand. Without a strong brand, our product or service gets … Continue reading “3 Branding Tips All Marketers Need To Know”

Portfolio: 2016 Catwalk For a Cause Invitations

Since 2013, Planet Central has been partnering with the Martin Truex Jr. Foundation to put on their yearly fundraising event, Catwalk For A Cause.  An event that joins together NASCAR drivers and cancer-fighting heroes, in an extravagant fashion show to raise money for the foundation.  This year marks the 7th annual Catwalk, and we are … Continue reading “Portfolio: 2016 Catwalk For a Cause Invitations”

#TBT “Got Milk?”

The iconic “Got Milk?” ad campaign launched in 1995 and encouraged the consumption of milk. The campaign was created by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. Why we like it: Instead of trying to reach a new audience of non-milk drinkers, these advertisements used a little humor and a … Continue reading “#TBT “Got Milk?””