Portfolio: Sherry Strong

Planet Central’s longtime client the Martin Truex Jr. Foundation has introduced a sister foundation to raise awareness for Ovarian Cancer. Sherry Strong was inspired by Martin Truex Jr.’s girlfriend Sherry Pollex, who battled and survived Ovarian Cancer herself. The same passion behind funding research for this disease, is behind raising awareness for the signs and symptoms prior to a … Continue reading “Portfolio: Sherry Strong”

#TBT Clairol: Does She or Doesn’t She?

In 1957 only 1 in 15 women were using artificial hair coloring. Flash forward eleven years, and that number changed to 1 in 2 thanks to Clairol’s simple question, “Does she…or doesn’t she?” Why we like it: At the time, being public about using hair dye was taboo and Clairol was aware of that fact. … Continue reading “#TBT Clairol: Does She or Doesn’t She?”

Would you hang out with your Brand?

If your brand was a person, what would it be like? Warm and friendly? Caring and trustworthy? Easy to talk to? More importantly, would it be someone you want to do business with? One thing we’ve learned over the years working closely with brands across many industries is that developing and maintaining an authentic and … Continue reading “Would you hang out with your Brand?”

5 Social Media Hacks for Busy Marketers

It’s no secret that social media marketing can be an effective way to amplify your company’s brand awareness, help establish your industry expertise and expand your reach to connect with new audiences. And perhaps one of the greatest perks of incorporating social media into your marketing mix is the low out-of-pocket cost. But to do … Continue reading “5 Social Media Hacks for Busy Marketers”

An agency that sweats together, stays together

It’s a well-known fact that companies that support a healthy lifestyle have happier employees. Add a few pints of beer at the end and those employees are even happier. A few weeks ago nine employees (and a few friends) from the Planet Central office in Richmond participated in the Sportsbacker’s Corporate 4 Miler challenge. The … Continue reading “An agency that sweats together, stays together”