The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”

Why I Love Gold’s Gym

User-generated content and reviews are universally the most trusted brand messaging across all generations.  Sometimes, though, even when a customer loves your brand, it’s difficult to get them to share with others.  That’s when the brand needs to step in and help the customer create the content. Planet Central recently developed a survey for Gold’s Gym … Continue reading “Why I Love Gold’s Gym”

4 Local Marketing Tips to Implement Today

Local marketing is vital to companies of all sizes. Specifically, a sound local marketing strategy can increase awareness for your company’s offerings to local audiences while establishing your expertise and creating new channels to increase traffic and revenue. When it comes to implementing a local marketing strategy, we’ve included a few tips you can easily … Continue reading “4 Local Marketing Tips to Implement Today”

7th Annual Catwalk for a Cause

That’s a wrap! This year’s 7th Annual Catwalk For A Cause was a huge success! We were honored to be a part of the sold out show, and contribute to the $370,000 raised for cancer research. Martin Truex Jr. Foundation’s goal was exceeded, and the outpouring of support actually has them rethinking their venue size … Continue reading “7th Annual Catwalk for a Cause”

Passports and Press Checks

I just returned from a press check in Florence, Italy. What’s a press check you say? In my time away from Planet Central, I design books for the Virginia Museum of Fine Arts, and most recently finished work for an exhibition opening in Norway this summer. Designing a book this detailed is a collaborative effort, working with editors, … Continue reading “Passports and Press Checks”