YouTube: Don’t Skip This Ad!

According to Google’s statistics, 18+ year old’s are watching more content on YouTube than any television network. While the traditional format of advertising on a cable or network television channel is facing enormous hurdles with so many people cutting off services, the traditional TV spot remains strong. YouTube not only allows for a platform that can reach customers, it allows for an incredibly precise form of targeting.   Google, the operator … Continue reading “YouTube: Don’t Skip This Ad!”

“Hey Alexa, What is Voice Search?”

As the highest-selling Amazon product on Black Friday, Echo and other voice-search devices have quickly become a staple in many households across America. Today, 11% of households connected to Wi-Fi use a voice-search device such as Echo, Google Home, and Apple HomePod. According to a recent comScore report, that number will rise to 19% in … Continue reading ““Hey Alexa, What is Voice Search?””