‘Bite Size Horror’ Films Make Mars Candy Brands Stand Out



The Gist:

  • Mars candy brands created 4 horror commercial shorts to run during October
  • Each commercial is only 2 minutes long running on the FOX network
  • The main focus is the horror story, not the candy itself

The Details:

Mars candy brands have created what they are calling “Bite Size Horror” films that have been running in October on the FOX network during commercial breaks. The 2-minutes ads focus on the horror narrative and don’t feature candy at all, except for a large product image that leads into the commercial.

While the ads are not heavily focused on product, their unique storylines are sticking with viewers giving a perfect example of the power of quality content.

Learn more about the makers of these scary shorts and watch them here.