- Mars candy brands created 4 horror commercial shorts to run during October
- Each commercial is only 2 minutes long running on the FOX network
- The main focus is the horror story, not the candy itself
Mars candy brands have created what they are calling “Bite Size Horror” films that have been running in October on the FOX network during commercial breaks. The 2-minutes ads focus on the horror narrative and don’t feature candy at all, except for a large product image that leads into the commercial.
While the ads are not heavily focused on product, their unique storylines are sticking with viewers giving a perfect example of the power of quality content.
Learn more about the makers of these scary shorts and watch them here.