Planet Central Driving Race Attendance at VIRginia International Raceway

VIRginia International Raceway (VIR) has extended its engagement with Planet Central to provide marketing and media support for VIR’s three major events in 2017. Among the major events is the upcoming IMSA WeatherTech SportsCar Championship, August 27. “Working with Planet Central the past three years, we’ve seen an increase in ticket sales for our biggest … Continue reading “Planet Central Driving Race Attendance at VIRginia International Raceway”

The Rise of Digital Video

In May, New York City hosted the Digital Content NewFronts, a premier showcase of new, original and professionally produced digital video content. Presenters included household names like Buzzfeed, Hulu, Yahoo, Mashable, and CNN and the New York Times, as well as less widely known developers from YouTube channel collections. Similar to the traditional TV upfronts, … Continue reading “The Rise of Digital Video”