How Brands Can Better Utilize their Most Effective Marketing Assets

Nearly three-quarters of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 1  That’s good news for the 92% of marketing executives who say individualized marketing is a priority. Yet, only half of the same CMOs say they are fully leveraging data to measure ROI, and … Continue reading “How Brands Can Better Utilize their Most Effective Marketing Assets”

Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”

Would you hang out with your Brand?

If your brand was a person, what would it be like? Warm and friendly? Caring and trustworthy? Easy to talk to? More importantly, would it be someone you want to do business with? One thing we’ve learned over the years working closely with brands across many industries is that developing and maintaining an authentic and … Continue reading “Would you hang out with your Brand?”