Marketing a New Gold’s Gym

Planet Central is pleased to announce that current client Gold’s Gym will be expanding their franchise and opening a new location in Capital Heights, MD in the Ritchie Station shopping center. Our agency has been instrumental in the successful pre-sale efforts for the new Gold’s Gym location by helping to build a strong base of … Continue reading “Marketing a New Gold’s Gym”

#TBT Our Extreme Spotlight

It’s been six years since our client, Tilson Homes, called us in late October to let us know they had agreed to participate in an Extreme Makeover: Home Edition build that coming December, and it still amazes us how everything came together! It didn’t take long to realize that while the build would be a … Continue reading “#TBT Our Extreme Spotlight”

An agency that sweats together, stays together

It’s a well-known fact that companies that support a healthy lifestyle have happier employees. Add a few pints of beer at the end and those employees are even happier. A few weeks ago nine employees (and a few friends) from the Planet Central office in Richmond participated in the Sportsbacker’s Corporate 4 Miler challenge. The … Continue reading “An agency that sweats together, stays together”

Why I Love Gold’s Gym

User-generated content and reviews are universally the most trusted brand messaging across all generations.  Sometimes, though, even when a customer loves your brand, it’s difficult to get them to share with others.  That’s when the brand needs to step in and help the customer create the content. Planet Central recently developed a survey for Gold’s Gym … Continue reading “Why I Love Gold’s Gym”