7th Annual Catwalk for a Cause

Catwalk for a Cause Program

That’s a wrap! This year’s 7th Annual Catwalk For A Cause was a huge success! We were honored to be a part of the sold out show, and contribute to the $370,000 raised for cancer research. Martin Truex Jr. Foundation’s goal was exceeded, and the outpouring of support actually has them rethinking their venue size for next year.

Planet Central was given the opportunity to design collateral and signage used for the show. Check out our previous post where we highlighted the CATWALK INVITATION, also introducing the beach theme that was carried throughout the event. In addition to the invitation, a key element to the show was the 32-page program providing background to each of the kids that walked the runway, as well as who was wearing what fashions in the show. This year the client requested a look and feel that truly felt like a keepsake, and less like a program to be tossed out or left behind. A lucky 200 guests received their programs autographed by all of the NASCAR drivers in attendance; a great idea to make even the small things seem special!

The relationship Planet Central has with the Martin Truex Jr. Foundation is a cherished partnership that makes us feel proud to share details around the pieces produced. Seeing the kids and families benefitting from MTJF’s events, and the overall impact on cancer research initiatives, has us looking forward to more projects in the future.

Here’s a PEEK behind the scenes of the May 18th event! We are also proud to share the final program with you below.