When it comes to advertising on social media, there is a lot to choose from and it’s not always one size fits all. While social media can be a strong marketing tool, businesses need to make sure they’re doing the right things to optimize results on each platform. Take a look at these common mistakes business make on social media and how to avoid them.
- Treating all social media sites the same
Each social media platform has its own voice, rules, and audience. Before businesses dive in head first, they need to make sure they understand how the different communities interact on each channel and how content is shared. For example, an article you post on Facebook might not translate exactly the same way on Instagram. Each platform should have a unique strategy to gain followers and build engagement. It’s important to become familiar with what makes each platform tick and build a strategy accordingly.
- Not having fresh content
It’s hard to engage your customers if you’re not posting content for them to engage with. Whether it’s a new product campaign or fun industry news, keep your profiles active with brand relevant content. Developing a monthly calendar of content to share with your followers can help business stay on track so their various social media pages don’t get stale.
- Not monitoring your pages
If you’re taking the time to post content and build a following, you need to make sure you’re checking in on your pages. These days, it is very common for users to comment on a business’s social media page with a question or concern in search for a response. If your customers are talking about you online, make sure you are not only listening, but taking the time to respond to them.