How Brands Can Better Utilize their Most Effective Marketing Assets

Nearly three-quarters of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 1  That’s good news for the 92% of marketing executives who say individualized marketing is a priority. Yet, only half of the same CMOs say they are fully leveraging data to measure ROI, and … Continue reading “How Brands Can Better Utilize their Most Effective Marketing Assets”