Marketing a New Gold’s Gym

New Gold's Gym Location

Planet Central is pleased to announce that current client Gold’s Gym will be expanding their franchise and opening a new location in Capital Heights, MD in the Ritchie Station shopping center.

Our agency has been instrumental in the successful pre-sale efforts for the new Gold’s Gym location by helping to build a strong base of members before the official opening. We have worked to develop a marketing plan that focuses on tactics most likely to lead to immediate traffic and leads as well as initiatives to help with long-term brand awareness.

Several aspects of the pre-sale have included the creation, tracking, and reporting of direct mail and shared mail campaigns, the creation, monitoring, and management of a personalized landing page, the development of social media accounts including daily content creation and monitoring, as well as media placement, monitoring and optimization of paid social advertising.

Gold’s Gym is a world-class fitness center that provides its members with top of the line equipment, fitness classes, and personal trainers. The Ritchie Station location is the third gym in the Virginia/Maryland/DC area that Planet Central has helped launch over the five-year partnership.