Why Full Alignment of National and Local Resources Results in More Local Sales

Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading “Why Full Alignment of National and Local Resources Results in More Local Sales”

Cheers to 10 Years, Congrats Mandy!

A congratulations is in order for our Vice President and Digital Designer, Mandy Thornton of the Charlotte office. Halloween marks her 10th year at Planet Central! What is one of your favorite project you’ve worked on at Planet Central? Working on the Addy Awards event for Charlotte has to be my favorite. We set up the … Continue reading “Cheers to 10 Years, Congrats Mandy!”

5 Common Digital Marketing Mistakes

The digital marketing landscape is an ever changing world of advanced targeting techniques, attribution modelling and new ad units.  Digital media gives marketers opportunities for one-to-one targeting unavailable in the traditional spaces.  With all these new techniques, it’s easy to forget to pay attention to the basics.  Here are some common mistakes to avoid when … Continue reading “5 Common Digital Marketing Mistakes”