Every two years, businesses all over the world look to advertise on one of the biggest marketing platforms around, the winter and summer Olympics. Not only is it one of the most-watched events of the year, but advertisers also are often able to reach an audience that they may not have been exposed to with … Continue reading “Olympic Sized Makegoods”
Month: August 2016
Pokemon Go and Advertising
Dig out your old Game Boy and holographic card collection – Pokemon Go has been labeled a global phenomenon and has people of all ages out trying to catch em’ all. So, how does this latest craze affect businesses? For starters, the game has become a marketing powerhouse, mainly using word-of-mouth to gain players who … Continue reading “Pokemon Go and Advertising”
#TBT Apple: Get a Mac
Apple’s “Get a Mac” Campaign launched as a television ad in 2006. Created by TBWA/Media Arts Lab, the campaign ran from 2006 until 2009 with 66 ads total. Why we like it: The “Get a Mac” campaign sparked the notorious “ad war” between Apple and Microsoft, which has since evolved to other Apple/Microsoft devices, such … Continue reading “#TBT Apple: Get a Mac”
Meet Anastasia!
Planet Central is excited to welcome our newest employee, Anastasia Konstant! Anastasia joins us as an Accounting Assistant in our Richmond, VA office. Here’s a little bit about our newest team member: What promoted your interest in Advertising? It seemed like it would be a great new adventure and I would learn new things. … Continue reading “Meet Anastasia!”
Is Your Marketing Plan Ready for the Election?
With the RNC and DNC complete and the candidates officially announced, the general election season has begun. And with it comes the increase in political advertising. For marketers, the headaches of political advertising go beyond our feelings about the content of the ads. We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”