Pokemon Go and Advertising

Dig out your old Game Boy and holographic card collection – Pokemon Go has been labeled a global phenomenon and has people of all ages out trying to catch em’ all. So, how does this latest craze affect businesses? For starters, the game has become a marketing powerhouse, mainly using word-of-mouth to gain players who … Continue reading “Pokemon Go and Advertising”

Is Your Marketing Plan Ready for the Election?

With the RNC and DNC complete and the candidates officially announced, the general election season has begun.  And with it comes the increase in political advertising.  For marketers, the headaches of political advertising go beyond our feelings about the content of the ads.  We are left to deal with the havoc these big spenders wreak … Continue reading “Is Your Marketing Plan Ready for the Election?”