Are you buying what they’re selling?

Celebrity endorsements are becoming more and more popular these days. Whether it is a new product or service, celebrities have become advocates for these brands and are able to attract a crowd of people through a simple social media post, TV ad, magazine cover, etc. While this may seem like a good idea, celebrity endorsements don’t … Continue reading “Are you buying what they’re selling?”

Portfolio: Sherry Strong

Planet Central’s longtime client the Martin Truex Jr. Foundation has introduced a sister foundation to raise awareness for Ovarian Cancer. Sherry Strong was inspired by Martin Truex Jr.’s girlfriend Sherry Pollex, who battled and survived Ovarian Cancer herself. The same passion behind funding research for this disease, is behind raising awareness for the signs and symptoms prior to a … Continue reading “Portfolio: Sherry Strong”