#TBT “Got Milk?”

The iconic “Got Milk?” ad campaign launched in 1995 and encouraged the consumption of milk. The campaign was created by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. Why we like it: Instead of trying to reach a new audience of non-milk drinkers, these advertisements used a little humor and a … Continue reading “#TBT “Got Milk?””

Can you afford not to understand changes in TV consumption?

There’s no doubt television remains a powerful medium to build brand awareness quickly and effectively. In general, it’s a myth television viewing is declining. It’s the way people view TV programming that is changing. And this is something advertisers need to stay aware of. Today, 90% of households have broadband ability with DVR or Video … Continue reading “Can you afford not to understand changes in TV consumption?”