The right marketing tools make life easier and campaigns more accurate and efficient. Get the best ROI knowing what tools to use and when – without wasting your valuable time.
1. Content Curation
Whether you are looking for great content to share, generating ideas for new content, or managing the content you already have, today’s content curation tools are more powerful than ever. They come in many different flavors too, so you’re sure to find one that works best for your needs and marketing goals. Curata, for example, is a bit more focused on analysis and management than many tools. Scoop.it, meanwhile, is more focused on idea generation and social discussions. Smaller tools like Twitter Lists may also help with site-specific content curation.
2. Organization Apps
Do you find yourself taking more notes than ever before, or organizing increasingly complex projects? It’s time to invest in a great organizational app. Evernote remains the top choice here because the suite is filled with different tools to help in a variety of business projects and it’s easy to share content with other users. Plus, all Evernote information is easily shared across your devices so you always have access to the latest version of your documents.
3. Proofing and Editing Tools
If you are racing toward those deadlines but need one more round of editing and proofing your work before it’s published, don’t worry we have you covered! Tools like Grammarly and Ginger go far beyond traditional spell checkers and help you quickly proof work, find mistakes, and consider alternatives when you write.
Most good business websites should have a FAQ page to answer questions consumers commonly have about a service (technically, the obvious FAQs should be turned into headers throughout the site, but that’s a different topic). We also suggest that you keep a separate, marketing-focused list of the most common questions and answers for social media, It doesn’t have to be complicated – a spreadsheet, Word document, or shareable Google document works quite well. Keeping this document up-to-date and shared with your team not only saves you the effort of crafting responses to the same question but also ensures brand consistency when team members reply to customers.
5. Social Media Schedulers
If your social media campaign is serious business, you absolutely need a social media scheduler. There are many different levels here, but you’ll want a tool that allows you to schedule multiple Tweets and posts on multiple networks, days or even weeks in advance. Hootsuite can be of some help here – and if your process tends to be more organic, Buffer will help you find, save, and schedule material as you search the net.
6. Repurposing Tools (Historical Optimization)
Nowadays described under the more technical name of historical optimization, this is a process of going back through your old blog work, finding the articles with the most results and highest engagement, and then repurposing that content to create a powerful loop that continues to increase traffic. This is very effective when done correctly, but it requires the necessary metrics and tools to keep track of the success of individual posts. This is where Google Analytics will be your best friend!
7. Marketing Templates
When starting a new campaign, it’s a good idea to create a few marketing templates for you and others to use – one for social network posts, one for blog posts, one for press releases, and so on. This helps you confirm the proper format, length, and tone for all your content pieces, as well as making sure there is always room for pictures, video, or infographics.
8. Image Editors
Speaking of marketing images, it’s always smart to have a go-to editor to shift aspect ratios and otherwise make sure images look their best. Popular online options we recommend are Canva and Pixlr. They provide well-designed templates for easy image creation as well as shareable features for team collaboration.
9. News Curation
If you are less interested in creating content right now and more interested in staying current on emerging industry trends and new idea generation for future work, you need a trustworthy news curation tool. Feedly and Flipboard are popular for their ease-of-use, but any news aggregation tool will work well if you customize it the right way to serve your specific needs.
10. SEO Trackers
There are several trackers and plugins you can use to help solve certain SEO problems – an ideal solution when teaching your team the latest SEO habits. These include Yoast and SEO Ultimate just to name a couple. Go slowly here and pick yours carefully. Some SEO tracking tools can interfere with other plugins and may not be updated frequently enough to keep up with best practices. While a great time saver, you shouldn’t rely solely on these tools for SEO.
In all, knowing the right tools to use at the right time will expedite your processes and give you more time back in your day. Why reinvent the wheel, when you can optimize your process to stay effective and garner better results?